Broadcast

 Time Warner Cable wanted to carry the NFL Network on our cable systems and be fair to all of their customers – those who are football fans and those who are not.  Therefore:

 * The price must be fair for the value of the NFL Network
    o The NFL Network is demanding to be paid $137 million for 8 games.
    o The NFL Network wants all Time Warner Cable customers to pay a price that is greater than some of the most popular cable networks.
    o The NFL Network is not one of the top 25 cable networks, according to independent cable ratings systems.
 * We would like to include the NFL Network in a sports package, along with NBA-TV, Tennis Channel, CSTV (College Sports Television), the Fox Sports digital networks, Fuel, the Outdoor Channel and other specialty sports programming networks.
    o This would allow all of our customers to get the NFL Network if they wanted to without requiring all customers to pay for this expensive programming.  We think that is fair for sports fans and for those who are not.
    o Time Warner Cable offers a digital sports package in most markets.